It’s a time to bid a GOOD BYE to the mark chocolate chestnut shopping sacks that have been synonymous with Louis Vuitton throughout recent decades and say HI to a radical new look. Interestingly since 2003, the design house is changing its notable bundling from cocoa to a shade of yellow the brand calls, “Magnificent Saffron.”

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The new shade isn’t quite that new for the design house; Imperial Saffron has been consolidated into Vuitton pieces going back to as ahead of schedule as 1924. The new saffron bundling will include brilliant cobalt blue handles and strips, a shading combo entirely inverse of the brand’s understood mark shade of cocoa.

“We don’t need the bundling to be chic. It should have a significant long life cycle.In most cases, brand colors play off of black and white. We wanted to be different,” Michael Burke, CEO of Vuitton told WWD.

Louis Vuitton’s release of the plastic new bundling look will start making its official introduction in-stores as right on time as one week from now so plan your next shopping spree to Louis Vuitton’s stores.